Adding Social Relevance And A Hint of Luxury
- Hoping To Renew Popularity With Younger Travelers, Let's Go Series Gets A New Attitude. // Book Publishing Report;6/3/2002, Vol. 27 Issue 22, p1
Reports the preparations of St. Martin's Press for a plan to relaunch the Let's Go Travel Series. Expansion of book topics; Implementation of plans in response to the changing market for budget travel guides; Risks in revamping a well-known brand.
- Booksellers Say Change-But Carefully. Holt, Karen Jenkins // Book Publishing Report;6/3/2002, Vol. 27 Issue 22, p2
Focuses on the risks associated with the plan of St. Martin's Press to relaunch the Let's Go Travel Series. Skepticism on the effectiveness of adding essays on the popularity of the travel guidebooks; Reaction of readers on the changes to be made; Reputation of St. Martin's Press in travel...
- St. Martin's New Destinations for Old? Danford, Natalie // Publishers Weekly;6/23/2003, Vol. 250 Issue 25, p32
Reports on the sales performance of Saint Martin's, which publishes the Let's Go series of guidebooks. Impact of the poor U.S. economy on the company; Increase in the sales of the company in January 2003; Information on the Let's Go series.
- Death of a logo. // Publishers Weekly;8/28/1995, Vol. 242 Issue 35, p24
Reports on the death of Sparky, dachschund and logo for the Thomas Dunne Books imprint of St. Martin's Press.
- St. Martin's to double sales force in August. M.O. // Publishers Weekly;5/24/1993, Vol. 240 Issue 21, p30
Announces plans to form a second coast-to-coast sales force at St. Martin's Press in August 1993, to be headed by Michael Pratt of St. Martin's. Titles the sales force will be responsible for; Purpose of the move; Details.
- St. Martin's: A genius for genre. Hoffert, Barbara // Library Journal;9/1/1993, Vol. 118 Issue 14, p138
Highlights St. Martin's Press, which annually issues more whodunits than any other United States publisher. St. Martin's reputation as the big publisher that prints little books; The publisher's expanding program to embrace top-dollar authors; Projected 1993 sales; Comments by St. Martin's editors.
- Mass market paperbacks. Maryles, Daisy; Sanborn, Margaret // Publishers Weekly;8/8/1994, Vol. 241 Issue 32, p342
Lists paperbacks published by St. Martin's for release in fall 1994. Includes `Bold Angel,' by Kat Martin; `Ruffians,' by Tim Green; `The Apothecary Rose,' by Candace Robb; `Detective First Grade,' by Dan Mahoney; `The Sculptress,' by Minette Walters; `Reba: Queen of Country Music,' by Don...
- St. Martin's. Sanborn, Margaret; Simson, Maria // Publishers Weekly;8/9/1993, Vol. 240 Issue 32, p412
Lists paperbacks from St. Martin's. `Sweet Vengeance,' by Kat Martin; `Something's Alive on the Titanic,' by Robert Serling; `For the Love of a Child,' by Betty Mahmoody with Arnold D. Dunchock; More.
- St. Martin's. Sanborn, Margaret; Simson, Maria // Publishers Weekly;1/17/1994, Vol. 241 Issue 3, p342
Presents a list of mass market paperbacks from St. Martin's. `Scorpion in the Sea,' by P.T. Deutermann; `Passion Flowers,' by David Ritz; `Life's Little Frustration Book,' by Charles Sherwood Dane; `The Last Spy,' by Bob Reiss; More.