TITLE

Everything New is Old Again

AUTHOR(S)
Tretheway, Barton G.
PUB. DATE
March 1998
SOURCE
Marketing Management;Spring98, Vol. 7 Issue 1, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Yesterday's proven solutions are today's "green's fees," and everyone Is once again doing everything the same way. New products and services have been the traditional focus of innovation, but leading organizations are differentiating themselves not only in their product introductions but also in the processes they use to nurture and expand an innovative culture. The most powerful initiatives employ an outside-in-outside process that adds customer value. INSETS: The Innovation Quiz;The Innovation Quiz.
ACCESSION #
679270

 

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