TITLE

Ikea ads target lower-income customers

PUB. DATE
June 2002
SOURCE
Home Textiles Today;6/3/2002, Vol. 23 Issue 39, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign of Ikea Home Furnishings for its summer sale event in Pennsylvania. Concept of the advertising campaign; Target market for the summer sale event; Extent of discount during the sale event.
ACCESSION #
6791278

 

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