GM may ax Bugs Bunny

Clark Geist, Laura
May 2002
Automotive News;5/13/2002, Vol. 76 Issue 5983, p25
Trade Publication
Reports the agreement between Warner Bros. Inc. and General Motors Corp. Payment for using Bugs Bunny, cartoon character, in promoting the special-edition Chevrolet Venture minivan; Details on the agreed terms and conditions; Length of contract.


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