TITLE

GM may ax Bugs Bunny

AUTHOR(S)
Clark Geist, Laura
PUB. DATE
May 2002
SOURCE
Automotive News;5/13/2002, Vol. 76 Issue 5983, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the agreement between Warner Bros. Inc. and General Motors Corp. Payment for using Bugs Bunny, cartoon character, in promoting the special-edition Chevrolet Venture minivan; Details on the agreed terms and conditions; Length of contract.
ACCESSION #
6790857

 

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