Cowger; GM needs Korea fighter

Guilford, Dave
May 2002
Automotive News;5/13/2002, Vol. 76 Issue 5983, p8
Trade Publication
Reports the effects of selling Daewoo automobiles in Mexico to the U.S. market. Views of Gary Cowger, president of General Motors Corp. in North America, on distributing Daewoos in Mexico; Maximization of profit; Improvement of marketing strategies.


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