TITLE

Cowger; GM needs Korea fighter

AUTHOR(S)
Guilford, Dave
PUB. DATE
May 2002
SOURCE
Automotive News;5/13/2002, Vol. 76 Issue 5983, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the effects of selling Daewoo automobiles in Mexico to the U.S. market. Views of Gary Cowger, president of General Motors Corp. in North America, on distributing Daewoos in Mexico; Maximization of profit; Improvement of marketing strategies.
ACCESSION #
6790845

 

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