Saab plans $35 million 9-3 campaign

Cantwell, Julie
May 2002
Automotive News;5/13/2002, Vol. 76 Issue 5983, p4
Trade Publication
Provides information about the marketing plans of Saab Cars USA Inc. for the year 2002. Allocation of funds for product promotions; Need of increasing sales; Analysis of the inventory returns.


Related Articles

  • Saab's new 9-5 model gets added push from mailing. Krol, Carol // Advertising Age;7/13/1998, Vol. 69 Issue 28, p22 

    Focuses on Saab Cars USA and its four-part mailing promoting its Saab 9-5 automobile. Brief description of the initial piece created by Martin Agency in Virginia; Comments from Chuck Mayer, global relationship marketing manager for Saab; Goal of the mailing to prospective customers; Sales...

  • Saab ad campaign is jet-propelled. Bowens, Greg // Automotive News;10/31/2005, Vol. 80 Issue 6174, p28 

    This article reports that a new marketing campaign by Saab Cars USA Inc. links the performance of its luxury vehicles to Saab's aircraft heritage. Saab executives says that the "Born From Jets" brand campaign, which was launched on October 23, 2005 is the most comprehensive advertising effort in...

  • Winds of change. Keebler, Jack // Automotive News;6/12/1995, Vol. 69 Issue 5609, p8 

    Reports on the sales performance of Saab Cars USA Inc.'s automobiles with V-6 engines. Factors affecting the sales of the company's V-6 cars.

  • Saab takes cars to prospects' doors without dealers. Chappell, Lindsay // Automotive News;2/12/1996, Vol. 70 Issue 5645, p6 

    Reports on a program introduced by Saab Cars U.S.A. that allows prospective customers to bypass their local dealers to test drive a Saab, courtesy of the factory. Program's system of operation.

  • Saab plans ad theme blitz. Kranz, Rick // Automotive News;10/30/1995, Vol. 70 Issue 5630, p10 

    Reports on the advertising campaign of Saab Cars USA Inc. for the 1996 model year. Expansion of past successful themes; Launching of television advertising; Highlight on the Ecopower turbocharged engines.

  • Image & issues. Magner, Carolyn // Overdrive;Jun99, Vol. 39 Issue 6, p30 

    Focuses on print media coverage of the trucking industry in the United States. Includes Denis Boyles' article on the trucking life; Truckers' outrage over a magazine advertisement by car manufacturer Saab Cars USA Inc.

  • 'Toon triumph. Chappell, Lindsay // Automotive News;10/7/1996, Vol. 71 Issue 5681, p14I 

    Presents information on the success of Saab Car USA Incorporated's animation advertising campaigns in 1995. Statistics on Saab's automobile sales until October 1996; Perceptions of the animated advertising campaigns; Comments from David Krysiek, Saab's Marketing Director. INSET: Ad agencies...

  • Saab's find your own road' develops potholes. Halliday, Jean // Automotive News;1/20/1997, Vol. 71 Issue 5696, p15 

    Reports on an advertising campaign by Saab Cars USA to promote the company and its products. Background details on the campaign; Comments from Joel Manby, president of Saab USA.

  • Ads play on Saab image. Serafin, Raymond // Automotive News;4/10/1995, Vol. 69 Issue 5599, p31 

    Reports on Saab's advertising campaign for 1995 in the United States. Enhancement of company's reputation as a car line beloved by non-conformists; `Find Your Own Road' as theme of the campaign; Angotti, Thomas, Hedge as advertising agency; Animation's basis on illustrations created by French...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics