TITLE

Saab plans $35 million 9-3 campaign

AUTHOR(S)
Cantwell, Julie
PUB. DATE
May 2002
SOURCE
Automotive News;5/13/2002, Vol. 76 Issue 5983, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information about the marketing plans of Saab Cars USA Inc. for the year 2002. Allocation of funds for product promotions; Need of increasing sales; Analysis of the inventory returns.
ACCESSION #
6790839

 

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