TITLE

Big makers cut media spending

PUB. DATE
May 2002
SOURCE
Automotive News;5/13/2002, Vol. 76 Issue 5983, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the reduction of media spending among automakers in the U.S. Impact of economic downturn in the automotive industry; Need of changing marketing strategies; Advantage of the market data book to automakers.
ACCESSION #
6790836

 

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