Location Services Trickle Down

Mendez-Wilson, Deborah
October 2001
Wireless Week;10/29/2001, Vol. 7 Issue 44, p36
Trade Publication
Examines the trend in location-based marketing in the U.S. Companies that offer location solutions to wireless carriers, automakers and retailers; Challenges pose by location-based marketing; Influence of enhanced 911 requirements on location-based marketing; Initiatives of Kivera Inc. to enter the market.


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