Chrysler starts minivan blitz

Kurylko, Diana T.
May 2002
Automotive News;5/20/2002, Vol. 76 Issue 5984, p4
Trade Publication
Reports the national marketing of minivans produced by Chrysler Corp. in the U.S. Initiative to eliminate competition from sport utility vehicles; Increase in the vehicle production; Addition of local minivan campaigns to national advertising.


Related Articles

  • Chrysler eyes 200,000 sales in Europe. Farhi, Stephane // Automotive News;6/10/1996, Vol. 70 Issue 5663, p19 

    Reports on the plans of Chrysler Corp. to increase automobile sales in Europe. Target volume of unit sales; Percentage growth rate; Sales volume of Voyager minivans, Jeeps and Neons; Germany, France and Italy as main markets.

  • Chrysler premiers dealership theater. Sawyers, Arlena // Automotive News;5/23/1994, Vol. 68 Issue 5552, p6 

    Reports on Chrysler Corp.'s installation of free-standing `Chrysler Theatre' in dealer Peter Pannier's Cincinnati, Ohio showroom in April 1994. Features; Use of the video by salespeople as a tool to communicate with customers; Plan of installing Chrysler theater in every dealerships if found...

  • Minivan rebates grow. Monts, Rodd // Automotive News;2/27/1995, Vol. 69 Issue 5593, p36 

    Reports on Chrysler Corp.'s rebates program for its 1994 and 1995 minivans. Reasons for doubling customer rebates; Program's features; Expiration dates.

  • SRT-4 Targets Youth.  // Ward's Auto World;Dec2002, Vol. 38 Issue 12, p12 

    Focuses on the target market of the Dodge SRT-4 small car from Chrysler.

  • Jeep 101 mixes off-road fun, marketing. Kisiel, Ralph // Automotive News;10/5/1998, Vol. 73 Issue 5787, p39 

    Focuses on the Jeep 101 marketing initiative of Chrysler Corp., which was first tested in 1997 in which Jeep owners and prospective owners learn off-road driving. Number of participants which a four day Jeep 101 can attract; Listing of cities which the event was expanded to; Details on the...

  • More Plymouth Places. Gelsi, Steve // Brandweek;7/10/95, Vol. 36 Issue 27, p12 

    Reports that Chrysler-Plymouth plans to grow its soft-sell Plymouth Place mall display program to four more cities in coming months and go national with the scheme in 1996.

  • Chrysler uses concurrent promotions. Rodriguez, Sandra D. // Caribbean Business;4/21/1994, Vol. 22 Issue 16, p24 

    Reports on Chrysler International's use of a marketing concept called concurrent promotions to sell its Neon automobile in Puerto Rico. Hiring of world-famous Team Rollerblade to perform a show of dance and stunts while concurrently exhibiting Chrysler cars at the Plaza Carolina shopping mall;...

  • Chrysler cuts Europe sales target. Ostle, Dorothee // Automotive News Europe;05/07/2001, Vol. 6 Issue 10, p3 

    Reports that the automobile sales target of Chrysler in western Europe for 2005 has been slashed from five percent to 1.2 percent. Predicted sales growth for 2005; Market share of the company in the region in 2001; Vehicles that can be sold outside North America.

  • How Chrysler builds on the 20% solution. Wernle, Bradford // Automotive News;4/3/1995, Vol. 69 Issue 5598, pS-7 

    Focuses on Chrysler Corp.'s marketing strategy. Chrysler Vehicle Engineering Vice President Francois Castaing's version of product development; Factors that contribute to the success of the company's product development strategy; Application of the strategy on Chrysler's new Dodge Ram pickup.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics