TITLE

Rovi to Enhance Smart TV Advertising Network

PUB. DATE
December 2011
SOURCE
Telephone IP News;Dec2011, Vol. 22 Issue 12, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the enhancement of the Rovi Advertising Network from Santa Clara, California-based Rovi Corp. The update is intended to provide marketers with advanced tools for driving higher rates of engagement with television (TV) advertising. Aside from enhancing the network's features, the company also expands its reach with deployments on connected TV and media players. The company also plans to provide additional multimedia functionality to the network.
ACCESSION #
67762897

 

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