TITLE

Subject and Author Index Vol. 48, 2011

PUB. DATE
December 2011
SOURCE
Journal of Marketing Research (JMR);Dec2011, Vol. 48 Issue 6, p1074
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
A subject and author index for volume 48, 2011 issues of "Journal of Marketing Research" is presented, including subjects such as behavioral economics, attitude theory research, and brand evaluation.
ACCESSION #
67729136

 

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