E-commerce is E-ssential

Jacobson, John
November 2011
Metal Center News;Nov2011, Vol. 51 Issue 12, p22
Trade Publication
The article discusses the significance of electronic commerce in effectively marketing the products of various companies in the steel industry in the U.S. It mentions on the survey conducted by Jacobson & Associaties, which gathered comments from steel buyers about online customer service. It ranks several mills according to customer satisfaction by category, on its websites and overall customer satisfaction by product category.


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