TITLE

Monetizing multi-screen deployments

AUTHOR(S)
Davi, Steve
PUB. DATE
November 2011
SOURCE
CED;Nov/Dec2011, Vol. 37 Issue 10, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the revenue generation by enhancing promotions by multi system operators (MSOs). As stated, television operator used advanced advertising to monetize multi screen video services. It is further informed that consumers are prefered to watch video on internet connected devices and assumed whose numbers would be in the billions in several few years.
ACCESSION #
67715392

 

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