Monetizing multi-screen deployments

Davi, Steve
November 2011
CED;Nov/Dec2011, Vol. 37 Issue 10, p37
Trade Publication
The article presents information on the revenue generation by enhancing promotions by multi system operators (MSOs). As stated, television operator used advanced advertising to monetize multi screen video services. It is further informed that consumers are prefered to watch video on internet connected devices and assumed whose numbers would be in the billions in several few years.


Related Articles

  • Palo Alto, Provo Mulling Muni Overbuilds. Haugsted, Linda // Multichannel News;7/28/2003, Vol. 24 Issue 30, p26 

    Reports on prospects of a fibre-optic overbuild of local cable and phone companies in Palo Alto, California and Provo, Utah. Business plan of Uptown Service Inc. for Greenwood Village, Colorado; Two year pilot program operated by Palo Alto, offering high speed data service to local homes;...

  • What prevents cable TV from taking off in Brazil? Reis // Journal of Broadcasting & Electronic Media;Summer99, Vol. 43 Issue 3, p399 

    Probes the reason preventing cable television from taking off in Brazil. Pervasiveness of broadcast television in Brazil; Discussion of telecommunications policies; Overview of Brazilian broadcast TV's programming; Brazilian's reluctance to adopt emerging technologies.

  • SAMPLING OF TECH TERMS FROM EMERGING TECH '04. Ellis, Leslie // Multichannel News;1/26/2004, Vol. 25 Issue 4, p36 

    Discusses technology terms from the 2004 Emerging Technologies conference of the Society of Cable Telecommunications Engineers in the U.S. All-digital cable network; Midsplit cable bandwidth; Advanced Television Systems Committee Cable Applications Platform.

  • BBC heralds iPlayer revolution. Creamer, Jon // Televisual;Jul2007, p6 

    The article reports that British Broadcasting Corp. (BBC) has planned to launch its version of iPlayer on July 27, 2007 in Great Britain. Such move enables the nation's broadband users to download for free most of the BBC's television programs seven days after broadcast. According to BBC...

  • Five plans extra shows via interactive service. Webdale, Jonathan // New Media Age;1/29/2004, p1 

    Reports on the plan of Five, Great Britain's terrestrial channel, to offer additional programmes through an interactive application developed to support its "Back to Reality" show to be aired on February 2004. Strategy of Five to extend its brand and audiences; Use of interactive application to...

  • Capturing the future. Birkmaier, Craig // Broadcast Engineering;Dec2007, Vol. 49 Issue 12, p12 

    The article discusses the initiative of U.S. television (TV) news organization in updating its technology due to declining TV ratings and competition from the Internet industry. It reports that the TV news industry is facing budget reductions and investment in technology. Moreover, the TV news...

  • REDE TV WILL BUILD STUDIO SITE. Cajueiro, Marcelo // Daily Variety;8/7/2003, Vol. 280 Issue 24, p6 

    Reports on the plan of Rede TV to establish a studio and theater facility as part of its inhouse production expansion in Rio de Janeiro, Brazil.

  • Al-Jazeera takes aim at Pakistan, India. Jaafar, Ali // Daily Variety;2/2/2006, Vol. 290 Issue 24, p8 

    The article reports on the launch of Al-Jazeera of an Urdu language service for Pakistan and India. On the other hand, its English language service will be released in spring. It is also considering the launch of Spanish, French and Turkish services. This is part of the network's aim of...

  • EchoStar Rejects Many Must-Carry Bids. Hearn, Ted // Multichannel News;8/13/2001, Vol. 22 Issue 33, p22 

    Reports the decision of EchoStar Communications Corp. to reject the request from local television stations seeking mandatory carriage in Washington. Details of the federal Satellite Home Viewer Improvement Act; Provision of the company on local television signals; Schedule of the execution of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics