TITLE

Study: Interactive TV ads resonate with viewers

PUB. DATE
November 2011
SOURCE
CED;Nov/Dec2011, Vol. 37 Issue 10, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that an interactive and creative advertising of an organization is responsible to enhance the customer's involvement in establishing brand value.
ACCESSION #
67715380

 

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