What's the Deal?

Alter, Cathy
December 2011
Washingtonian Magazine;Dec2011, Vol. 47 Issue 3, p47
The article explores the boom seen in the coupon market, which is dominated by companies like Groupon, LivingSocial and small players like HomeRun, Moolala and Bloomspot. With more than 142 million subscribers in about 500 markets, Groupon's initial public offering became an instant hit after it was valued at 16 billion U.S. dollars on its first day of trading in November 2011. Dental hygienist Tara Gradoville confessed she no longer sees using coupons as cheap.


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