TITLE

The Road Ahead

AUTHOR(S)
Mulally, Alan
PUB. DATE
December 2011
SOURCE
Leadership Excellence Essentials;Dec2011, Vol. 28 Issue 12, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the leadership qualities of Ford chief executive officer (CEO) Alan Mulally who led the company to a better future. It mentions the importance for CEOs to have a compelling vision and finding ways to make it happen, bringing people together to work as a team and using social networks as a go-to-market strategy. It also notes the creation of an innovative culture, maintaining a good-natured attitude and moving toward compensation that is based on performance.
ACCESSION #
67678289

 

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