Doctors and local media: a synergy for public health information? A controlled trial to evaluate the effects of a multifaceted campaign on antibiotic prescribing (protocol)

January 2011
BMC Public Health;2011, Vol. 11 Issue 1, p816
Academic Journal
The article focuses on a study, which aims to assess the feasibility and effectiveness of a multifaceted intervention to reduce antibiotic prescription by raising awareness on risks of their unnecessary use. It is stated that the use of information campaigns and educational interventions directed to citizens and supported by physicians, which aim to promote the appropriate use of medicines, have been assessed by several studies with conflicting results.


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