Beyrouti, Nouri
June 2010
International Journal of Business Strategy;Jun2010, Vol. 10 Issue 2, p124
Academic Journal
The Internet is creating notable changes in customer attitudes and behaviors toward shopping. The results show that Trust and Delivery and Internet accessibility are not statistically significant in determining customers' bargaining power, while Gender, Internet information and Internet Buying have a statistical significance. The Internet is the single most important development in Information Technology in the last decade. Offering 24 hours a day access to a large number of potential customers from all over the world with relatively low overheads, the Internet is becoming a source of information where products of all sorts are presented including the smallest details (Gromov, 1995). The Internet is creating notable changes in customer attitudes and behaviors toward shopping. Consumers use the Internet not only for making purchases online but also, to acquire information on products before shopping through traditional channels. The primary objective of this research is to examine the effect of the Internet information on customers' bargaining power in Lebanon.


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