TITLE

P&G flexes muscle for global branding

AUTHOR(S)
Neff, Jack
PUB. DATE
June 2002
SOURCE
Advertising Age;6/3/2002, Vol. 73 Issue 22, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the global branding strategy of U.S.-based Procter and Gamble Co. The company is taking a more flexible approach to the global branding that has driven its marketing strategy for more than a decade. The company's goal is global brand leadership in the categories in which they do not compete.
ACCESSION #
6763399

 

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