Insight: Marketers Forum - Priorities - A choice between execution and ideas

September 2011
Campaign Asia-Pacific;Sep2011, p22
The article presents the views of several marketing executives on ideas and their execution. According to Paddy Rangappa, Senior director marketing at McDonald's, a good idea that is not well-executed is usually better than a poor idea that is brilliantly executed. Vineet Kumar, Brand manager, Asia for Procter & Gamble, says execution is the only strategy that goes to consumer, but breakthrough ideas inspire marketers to deliver breakthrough executions.


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