TITLE

Insight: Marketers Forum - Priorities - A choice between execution and ideas

PUB. DATE
September 2011
SOURCE
Campaign Asia-Pacific;Sep2011, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the views of several marketing executives on ideas and their execution. According to Paddy Rangappa, Senior director marketing at McDonald's, a good idea that is not well-executed is usually better than a poor idea that is brilliantly executed. Vineet Kumar, Brand manager, Asia for Procter & Gamble, says execution is the only strategy that goes to consumer, but breakthrough ideas inspire marketers to deliver breakthrough executions.
ACCESSION #
67610474

 

Related Articles

  • Insight: Marketers Forum - Priorities - A choice between execution and ideas.  // Campaign Asia-Pacific;Sep2012, p22 

    The article presents the views of marketing executives on what is more important in marketing, ideas or execution. Paddy Rangappa, Senior director marketing at McDonald's, believes that ideas are more important and 90% of creativity depends on ideas. Vineet Kumar, brand manager of Asia, Procter...

  • THE THINGS I'VE LEARNT IN MY CAREER. Rangappa, Paddy // Campaign Asia-Pacific;Nov2012, p80 

    The article offers information on the things learned by Paddy Rangappa in his career as senior director marketing of McDonald's Corp. including not putting too much pressure on oneself, appreciating the contributions of other people and making light of things.

  • Time and convenience are the most valuable currency for today's generation-Paddy Rangappa.  // Exchange4media.com;12/11/2015, p1 

    The article reports on the statement of independent marketing consultant and trainer Paddy Rangappa regarding the significance of time and convenience at the Indian Society of Advertisers Workshop.

  • Promotions Soar with Sideshow Antics. Schilling, Roger // American Drycleaner (Crain Communications Inc. (MI));Sep2001, Vol. 68 Issue 6, p34 

    Focuses on the marketing plans of marketing experts to boost sale and attract customers in the United States. Requirements of an effective promotions and special events; Essence of customer-loyalty programs; Impact of an effective promotional program to the income of the company.

  • SPECIAL REPORT.  // Marketing (00253650);10/31/2007, p34 

    The article presents the author's comment on the role of marketing in business. Marketing is constantly evolving, and anyone coming into the industry needs to be flexible enough to do the same. It is essential that marketers are as prepared as they can be to make themselves heard. Marketers have...

  • OUTSIDE VIEWS. Blake, Marcia // Casual Living;Jan2012, Vol. 52 Issue 1, p47 

    The article discusses the importance of creative displays to highlight a store's range of product offering and its high-quality customer service. The author says conveying a store's key principles can set one apart from other competitors in the area. She advises that a story is a main ingredient...

  • Marketers prefer traditional methods to interactivity.  // Brand Strategy;May2003, Issue 171, p35 

    Focuses on the efforts of several marketers to use interactive television campaign strategy in promoting various products in Great Britain. Way of connecting to the customers; Level of competitive advantage; Expansion of market share.

  • Gossard head gets Sara Lee US lingerie job.  // Marketing Week;4/7/2005, Vol. 28 Issue 14, p7 

    Reports on the designation of Stephen Holbrook to handle the marketing of Sara Lee lingerie brands in the U.S. Reorganization of Sara Lee's business divisions; Confirmation of options for selling off the branded apparel; Sales promotion strategy.

  • SP agencies reject specialism mantle.  // Marketing (00253650);10/5/2000, p62 

    Presents the comments of marketing executives in Great Britain on the successful strategies of their companies. Irrelevance of individual specialties; Value of sales promotions to gain brand recognition; Advantage of experience in a broad range of marketing fields.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics