Best of the Blogs
Tags: BLOGS; MARKETING; ADVERTISING; AGENCY accounts; COMMUNICATION in marketing
Related Articles
- TOP 10 SUTHERLAND BLOGS. // Campaign (UK);12/12/2008, Issue 49, p54
The article presents the top ten blogs. Some of these blogs include the most depressing moments of one's working life released in October 19, 2008, a new remuneration model for agencies released in January 3, 2008, the issue on advertising released in September 5, 2008, and the massive problem...
- BEST OF THE BLOGS. // Campaign (UK);11/4/2011, Issue 44, p21
Several blogs are discussed including one on Internet hacking, one on targeting and optimisation of advertising, and one on the Volksvagen's Think Blue programme.
- BEST OF THE BLOGS. // Campaign (UK);11/16/2007, Issue 46, p7
No abstract available.
- BREAKING CAMPAIGNS. Biziorek, Andy // B&T Weekly;4/16/2004, Vol. 54 Issue 2467, p10
Presents a picture story entitled "Breaking Campaigns," which depicts developments related to advertising in Australia.
- Blog ad networks just can't compete with big portals. Rubel, Steve // Advertising Age;5/7/2007, Vol. 78 Issue 19, p32
This article discusses how the online advertising landscape is shifting, which will force bloggers to adapt their business models to meet the needs of brand marketers and media buyers. The author suggests that the reason for this shift is the democratization of content and the expanding media...
- Word-of-mouth: The real action is offline. Keller, Ed; Berry, Jon // Advertising Age;12/4/2006, Vol. 77 Issue 49, p20
The article explores how consumers control brands. This power shift has far-reaching implications for the advertising industry and brand managers. Many companies have embraced word-of-mouth (WOM) marketing, and are using blogs to build brands. The author argues that the real power of WOM is...
- Word-of-mouth shops new hot targets. Creamer, Matthew // Advertising Age;12/5/2005, Vol. 76 Issue 49, p3
This article reports on the consolidation activities in the U.S. advertising industry as of December 2005. The advertising industry's next acquisition binge is raring up. The targets are those small but increasingly sought-after firms that manage how ordinary people spread endorsements and...
- A Proposed Model for Explaining and Measuring Web Ad Effectiveness. Rossiter, John R.; Bellman, Steven // Journal of Current Issues & Research in Advertising;Spring99, Vol. 21 Issue 1, p13
We propose a conceptual model for explaining how Web ads work. The model specifies firstly, advertising input variables in terms of content and structure, with some of the structure variables being unique to Web advertising. Mediating these are ad-processing variables, and most importantly, the...
- The POWER of Persuasion. Feder-Feitel, Lisa // Scholastic Scope;10/13/2003-10/20/2003, Vol. 52 Issue 4/5, p24
This article presents information about persuasive writing techniques. Persuasive writing attempts to prove that something is true, or to convince the reader to accept a certain viewpoint. One can create their own advertisement in persuasive style by doing the following: Study the elements of a...
