TITLE

Top 100 Digital Brands: Hong Kong

PUB. DATE
June 2011
SOURCE
Campaign Asia-Pacific;Jun2011, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the top 100 digital advertising brands in Hong Kong, China. It states that MTR Corp. and Ocean Park recorded a recognition rate of 63 per cent each. It states that McDonald's Corp. took the first spot in the advertising in terms of awareness. It also presents three charts related to the same including one on the top 10 brands including McDonald's, Walt Disney Co., and Cathay Pacific, one on motivating advertisers, and one on top ten spenders.
ACCESSION #
67610255

 

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