Asia's Top 1000 Brands 2011: Local brands show strength

July 2011
Campaign Asia-Pacific;Jul2011, p43
The article offers information on the 2011 Top 1000 Brands report of the periodical "Campaign Asia-Pacific." According to the report, Asia-Pacific region is the most active region in terms of brand activity, and although global brands have made their marks in the region several local brands of the region are rising through the ranks. It is reported that, the report surveyed countries like, Australia, India, and China.


Related Articles

  • Indianization of Phoren Brands: The Survival Strategies. Mukherjee-Das, Mou // ICFAI Journal of Brand Management;Dec2007, Vol. 4 Issue 4, p72 

    In India, Foreign brands have suffered from the initial dilemma as to whether to maintain the original product reflecting the origin country's culture or to blend itself according to the host country's needs. It is interesting to note that Indians show the maturity of not following the...

  • GLOBALIZATION. Schmidt, Kathleen V. // Marketing News;01/17/2000, Vol. 34 Issue 2, p9 

    The article discusses the impact of Internet on the marketing business. Using the Internet for its global marketing potential joins brand-building across borders as a key issue facing marketers. The Internet is driving this redefinition as more and more consumers worldwide have access to the...

  • MARKETING. Foreman, Susan K. // Henley Manager Update;Winter2003, Vol. 15 Issue 2, p14 

    Discusses the importance of understanding customers' emotions and reactions in marketing. Benefits of adding a fun element in marketing; Comparison between customer anger and customer dissatisfaction; Use of branding as a differentiator in marketing.

  • ASSESSING THE COUNTRY DEVELOPMENT AND THE SECTOR RECOGNITION IN THE COUNTRY OF ORIGIN EFFECT. Nistorescu, Tudor; Barbu, Cătălin Mihail // Metalurgia International;Jun2010 Supplement, p127 

    In this paper we investigated the influence of the country of origin effect on the success of the products in international markets. The country of origin effect consists in the totality of influences that the country of origin has on the buyer behavior of a product or service. The methodology...

  • The star treatment. Collins, Andrea // Utility Week;1/29/2010, Vol. 32 Issue 3, p20 

    The article offers information on how to build the trust and loyalty of customers to brands in the current economic environment. It mentions that companies must be creative to attract customers in loyalty-building programme. It cites that the usability and intuitiveness of the online resources...

  • The local effect. Murphy, Claire // Marketing (00253650);5/25/2005, p34 

    This article reports that revived consumer interest in local community issues is forcing national and even global brands to tailor their marketing to individual outlets. One of the most striking statistics to emerge from the recent general election is that only 61% of the population voted....

  • MarkÄ—s svarba formuojant prekÄ—s įvaizdį. Maščnskienė, Jūratė; Kuvikatė, Rita // Management of Organizations: Systematic Research;2004, Issue 30, p123 

    The paper discusses the importance of brand and its image for customers and the enterprise activity as well as points out the main stages of the brand image formation process. It is emphasized that while creating the brand image, it is necessary to find out the customers' needs and expectations,...

  • More than ever, first impressions still count. Nucifora, Alf // Business Journal Serving Fresno & the Central San Joaquin Valley;2/3/2006, Issue 323513, p4 

    The article focuses on the consumers awareness of brand depredation. The author emphasizes the importance of first impressions on the marketers because mess with brands can turn away their consumers. The author emphasizes the marketing strategy used by businesses enterprises to promote its...

  • EFEITOS DA COMUNIDADE DE ORIGEM NO PARTICIPANTE DE COMUNIDADES VIRTUAIS DE MARCA. Ordovás de Almeida, Stefânia; Afonso Mazzon, José; Müller Neto, Hugo Fridolino; Dholakia, Utpal // RAE: Revista de Administração de Empresas;mar/abr2012, Vol. 52 Issue 2, p204 

    The question about the effectiveness of companies in maintaining their own communities versus benefiting from the ones owned by consumers remains open. We examine differences between firm-managed and customer-managed brand communities regarding the impact of perceived psychographic homogeneity,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics