TITLE

Logo notions

AUTHOR(S)
Tiffany, Laura
PUB. DATE
June 1998
SOURCE
Entrepreneur;Jun98, Vol. 26 Issue 6, p185
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents information on marketing strategies for business enterprises, with focus on the use of logos as a form of advertising. Definition of a logo; Suggestion that a company logo is one of the most challenging tasks a business can face; What should a company logo consist of.
ACCESSION #
676021

 

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