TITLE

Bombay to adjust ad strategy after 10% same-store decline

AUTHOR(S)
McIntosh, Jay
PUB. DATE
May 2002
SOURCE
Furniture/Today;5/27/2002, Vol. 26 Issue 37, p106
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the plan of Bombay Co. to change its advertising strategy to remedy its financial problems in Fort Worth, Texas. Simplification of layout of stores and merchandise by product qualifications; Plan of company to open stores; Decline in same-store sales.
ACCESSION #
6755830

 

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