Norwalk to sponsor pair of Indy cars

Thomas, Larry
May 2002
Furniture/Today;5/27/2002, Vol. 26 Issue 37, p93
Trade Publication
Reports the agreement between The Furniture Idea and Sam Schmidt Racing in Norwalk, Ohio. Sponsorship of a pair of Indy cars for the Indy Racing League Season; Creation of an opportunity to expose Norwalk to potential franchises and consumers; Reinforcement of attributes of the brand.


Related Articles

  • Letters. Gilbert, Simon // Cabinet Maker;9/26/2003, Issue 5357, p7 

    Presents a letter of appreciation to the sponsors of the Furniture Trade Benevolent Association team on the Great North Run in Great Britain. Fundraising activity of the organization; Benefits of the activity for the trade charity; Participants at the marathon.

  • Offcuts.  // Cabinet Maker;5/28/2004, Issue 5390, p27 

    Presents furniture industry news in Great Britain. Favorite sofa of rocker Robbie Williams; Sponsorship of a professional automobile racing team by Li-Lo Leisure products; Bedroom design of the late Queen Elizabeth.

  • In brief.  // Cabinet Maker;4/24/2009, Issue 5634, p5 

    The article offers news briefs related to the furniture industry in 2009. The Furnishing Trades Benevolent Association (FTBA) has announced that it is seeking for sponsorship for its 5th National Fishing Competition to be held at Meadowlands Fisheries in Coventry, England on June 20. Swedish...

  • Rally business.  // Cabinet Maker;7/2/2004, Issue 5395, p31 

    Reports that furniture firm, Halo is sponsoring the participation of race car driver, Chris Davies in the International British Rally Championship.

  • FTBA aims to drive up funds.  // Cabinet Maker;7/24/2009, Issue 5647, p7 

    The article reports on the intention of the Furnishing Trades Benevolent Association (FTBA) to put proceeds from the National Golf Championships which is set on September 17, 2009 in Belfry, Sutton Coldfield, England. The event has been considered as the culmination of the regional golf events...

  • Bemco puts champion on label.  // Furniture/Today;8/16/2004, Vol. 28 Issue 49, p58 

    Reports that U.S. bedding specialist Bemco Mattress has introduced the Champion Sleep Set in conjunction of its sponsorship of the U.S. delegation to the 2004 Summer Olympiad in Athens, Greece. Appearance of Olympic gymnast Paul Hamm in print advertisements.

  • Higher authority prevails in battle over sponsorship. Koranteng, Juliana // Advertising Age International;Jul97, pI6 

    Focuses on the decision of Court of Arbitration for Sports in Switzerland that the International Rowing Federation (FISA) should control sponsorship rights to national team's clothing and equipment. Impact of the decision on sponsorship of other sports; Possibility of reconsideration of the...

  • Sponsorship.  // Advertising Age's Euromarketing;8/6/96, Vol. 9 Issue 47, p6 

    Reports on sports sponsorship in Europe. Sponsorship offer worth $15 million over three years by Carlsberg and Tele Denmark to Danish Tour de France champion Bjarne Riis; Watch company FreeStyle's sponsorship of the 1996 Junior Lacanau Pro Junior surf competition; Increase in French sponsorship...

  • New French tarmac team.  // Bicycling;Sep/Oct95, Vol. 36 Issue 9, p20 

    Reports that La Francais des Jeux, the French National Lottery, has agreed to sponsor a cycling team.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics