You cannot fake the product

Crain, Keith
May 2002
Automotive News;5/6/2002, Vol. 76 Issue 5982, p12
Trade Publication
Presents the views of the author on the importance of product quality in the success of a company in the context of the automobile industry. Efforts of the company to improve services and product line; Endurance of a company's business philosophy in times of recessions; Challenges faced by the automobile industry.


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