TITLE

You cannot fake the product

AUTHOR(S)
Crain, Keith
PUB. DATE
May 2002
SOURCE
Automotive News;5/6/2002, Vol. 76 Issue 5982, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of the author on the importance of product quality in the success of a company in the context of the automobile industry. Efforts of the company to improve services and product line; Endurance of a company's business philosophy in times of recessions; Challenges faced by the automobile industry.
ACCESSION #
6754653

 

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