MossWarner: Branding at the Point of Contact

May 2002
Orange County Business Journal;5/13/2002, Vol. 25 Issue 19, p29
Focuses on the approach used by Moss Warner in brand building process. Use of a messaging process; Ability of Sales Associates to influence both brand perception and market share; Implementation of MossWarner of methodologies that bridge the gap between brand image communication and sales communication.


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