How Effective Is Your Board?

October 2011
Marketing Health Services;Fall2011, Vol. 31 Issue 4, p30
Academic Journal
The article discusses role of boards of directors of health care corporations in corporate governance and marketing. It states that an effective board of directors engages in best-practice governance, involves in funding and fundraising, understands operational and financial issues, and understands impact of reforms. It offers several suggestions on how health care corporations can improve their boards, including increase board's engagement in corporate events, increase member diversity, assign activities to board directors based on their special interests, utilize the influence of members to achieve strategic objectives of the corporation, and promote marketing activities.


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