Going Mobile?

October 2011
Marketing Health Services;Fall2011, Vol. 31 Issue 4, p28
Academic Journal
The article focuses on use of mobile devices in marketing by health care companies. It states that a phone is no longer just a phone. Reportedly, 72.5 million people in the United States own smartphones, and smartphone market is growing rapidly therefore companies should include mobile marketing in their digital marketing strategy. It states that a mobile site is a streamlined version of a website, which is configured for a smartphone screen. It offers several suggestions on developing mobile site, including make site compatible to support most mobile devices, include only important applications, and follow the regulations of the U.S. Food and Drug Administration (FDA) on health applications. It also offers information on text messaging and mobile phone applications as marketing tools.


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