TITLE

Going Mobile?

PUB. DATE
October 2011
SOURCE
Marketing Health Services;Fall2011, Vol. 31 Issue 4, p28
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on use of mobile devices in marketing by health care companies. It states that a phone is no longer just a phone. Reportedly, 72.5 million people in the United States own smartphones, and smartphone market is growing rapidly therefore companies should include mobile marketing in their digital marketing strategy. It states that a mobile site is a streamlined version of a website, which is configured for a smartphone screen. It offers several suggestions on developing mobile site, including make site compatible to support most mobile devices, include only important applications, and follow the regulations of the U.S. Food and Drug Administration (FDA) on health applications. It also offers information on text messaging and mobile phone applications as marketing tools.
ACCESSION #
67523949

 

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