TITLE

TIME FOR ANSWERS

PUB. DATE
October 2011
SOURCE
Marketing Health Services;Fall2011, Vol. 31 Issue 4, p22
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
A review is offered of the advertising campaign Let's Talk Cost for the health insurance company Blue Cross and Blue Shield of North Carolina (BCBSNC).
ACCESSION #
67523947

 

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