October 2011
Marketing Health Services;Fall2011, Vol. 31 Issue 4, p12
Academic Journal
The article offers information on the strategic planning of the company Geisinger Health System, based in Danville, Pennsylvania. It states that business planning involves two elements: planning cycle and components of planning. It is stated that components of Geisinger's planning process include strategic priorities and goals, vision statements, internal and external situation assessments, key success factors, specific initiatives for clinical service lines, and performance metrics. It is stated that planning activity at Geisinger occurs in cycles of one, two and five years. INSET: WHAT WE LEARNED.


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