TITLE

Words to Live by

PUB. DATE
July 2011
SOURCE
Marketing Health Services;Summer2011, Vol. 31 Issue 3, p30
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on words and languages, that must be avoided while marketing health services. It is important for health professionals that they do not use any hurtful and inappropriate words while talking to patients. Wrong words can even harm one's health. The article mentions that words like 'best,' 'greatest,' and 'finest,' must not be used until the health care provider is very sure about patient's health. It also suggests doctors to use the word 'treatment' instead of using the word 'cure.'
ACCESSION #
67523937

 

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