TITLE

PAINTING THE TOWN RED

PUB. DATE
July 2011
SOURCE
Marketing Health Services;Summer2011, Vol. 31 Issue 3, p24
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on the new logo of the MD Anderson Cancer Center founded by the University of Texas in the U.S. The new logo features a red line striking through the word 'cancer,' which symbolizes the aim of this organization to cure this disease. The rebranding process of MD Anderson Cancer Center took five years to decide its new trademark which has now become an irreplaceable part of the organization's brand. A diagram is enclosed with the article that describes the mission and expertise of MD Anderon Cancer Center.
ACCESSION #
67523936

 

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