July 2011
Marketing Health Services;Summer2011, Vol. 31 Issue 3, p20
Academic Journal
The article offers information on Vanderbilt Health One Hundred Oaks which was begun by Vanderbilt University Medical Center (VUMC), Nashville, Tennessee, in October 2007. It discusses the facilities and services provided by this health care organization, which include, check-in kiosks for informing staffs about the arrival of patients, a food court for visitors to refresh, and valet parking at the main entrance. It also mentions several messages posted by VUMC for breast cancer survivors and patients on social networking site, Twitter Inc. The marketing team of VUMC strengthens its ties with consumers by emphasizing on community issues.


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