TITLE

GPS FOR THE SOCIAL MEDIA SUPERHIGHWAY

PUB. DATE
July 2011
SOURCE
Marketing Health Services;Summer2011, Vol. 31 Issue 3, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on suggestions for health service providers to develop a successful social media plan for their brands. It states that, it is important for health companies to examine their organization's culture before mentioning anything about it on the social networking sites like Facebook Inc. It also states that companies must determine their future goals and objectives before establishing their presence on social media. They need to keep analyzing the social media behaviors and conversations of their target groups on social networking sites like Twitter Inc.
ACCESSION #
67523933

 

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