TITLE

GPS FOR THE SOCIAL MEDIA SUPERHIGHWAY

PUB. DATE
July 2011
SOURCE
Marketing Health Services;Summer2011, Vol. 31 Issue 3, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on suggestions for health service providers to develop a successful social media plan for their brands. It states that, it is important for health companies to examine their organization's culture before mentioning anything about it on the social networking sites like Facebook Inc. It also states that companies must determine their future goals and objectives before establishing their presence on social media. They need to keep analyzing the social media behaviors and conversations of their target groups on social networking sites like Twitter Inc.
ACCESSION #
67523933

 

Related Articles

  • tomorrow's news. Lee, Danielle // Accounting Today;May2011, Vol. 25 Issue 5, p54 

    The article focuses on the growing influence of social networking sites like Twitter and Facebook in an organization's performance.

  • Can Your Online Life Ruin Your Credit? Mies, Ginny // PCWorld;May2010, Vol. 28 Issue 5, p24 

    The article discusses the dangers of oversharing personal information online. It reports on how financial institutions are using social networking sites such as Facebook and Twitter for targeted campaigns to identify good credit customers. The author asks if social networking could affect one's...

  • Be My Friend, Join My Network. Spada, Alfred T. // Modern Casting;Apr2009, Vol. 99 Issue 4, p7 

    The author talks about the success of social networking web sites. He cites the increasing use of sites such as Facebook, LinkedIn, and Twitter. He points out that he rarely used them because he is not a social person and he values reality that does not work in the Internet. However, he...

  • ITEM FROM THE PAST.  // ABQ Correspondent;Mar2011, Issue 184, p3 

    This article discusses the 1996 automatic systems that deliver recorded messages and its similarity with social networks on the internet. It talks about the effects of an automatic calls on the persons who receive them. It says that being regularly consulted by someone of importance for one's...

  • Free Web Tools for Eve day Operations. Kinsman, Matt // Circulation Management;Nov2008, Vol. 23 Issue 9, p13 

    The article discusses open source applications as helpful tools for publishers. Sites like Flickr, Twitter and Facebook are based upon open source solutions, which are becoming more user-friendly and feature-rich. Many publishers are using social networks such as Facebook and Twitter to promote...

  • Social Networking in E-Learning Environments. Gibson, Robert // Distance Learning;2010, Vol. 7 Issue 3, p61 

    The article analyzes how social networking applications such as Twitter, Facebook, and Ning are utilized in online learning environments. It describes how the academic community use Twitter and Facebook applications like Blackboard Sync, Booklist, and Twitterfall.com in order to enhance learning...

  • Dance in the digital age. Bartlett, Rachell // Dance Today;Aug2011, Vol. 55 Issue 119, p36 

    The article explains how social media allows dance professionals to reach new audiences in terms of selling products, sharing information or in promoting a service. An example is Karen Hardy Studios of London, England's Imperial Wharf whose presence on Twitter and Facebook allows people to read...

  • Cyber-Defamation: It's Not Just Business as Usual. Newman, Zachary G.; Ellis, Anthony // Business Torts Journal;Summer2011, Vol. 18 Issue 3, p4 

    The authors discuss substantive and procedural issues likely to be confronted in prosecuting and defending cyber-tort claims. Customers are using company Facebook accounts and Twitter postings to levy grievances. Company workers are developing so-called gripe sites to complain and critique...

  • Retailers are all a-Twitter. VOIGT, SHARI // Model Retailer;Oct2009, Vol. 35 Issue 10, p18 

    The article discusses how businesses can take advantage of Internet social-networking sites. According to the article, Facebook is now the online hangout for people of all ages. Its business page features the same functionality with that of the personal page. A business page can show updates...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics