TITLE

As you look over your career, what health care marketing initiative that you worked on stands out and why?

PUB. DATE
July 2011
SOURCE
Marketing Health Services;Summer2011, Vol. 31 Issue 3, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the contributions made by several health care personnels including Stephen Shivinsky from the company Blue Shield of California, Susan Alcorn from the company Geisinger Health System, and Tom Vitelli from Intermountain Health Care Inc., towards providing medical services to people. It discusses the projects and programs launched by their companies, that were of immense benefit to the society. Some of the medical programs mentioned in the article include, one titled Telling Our Community Benefit Ministry Story by Blue Shield of California, and a video blog, KP.org/carestories, by Kaiser Permanente.
ACCESSION #
67523932

 

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