As you look over your career, what health care marketing initiative that you worked on stands out and why?

July 2011
Marketing Health Services;Summer2011, Vol. 31 Issue 3, p8
Academic Journal
The article discusses the contributions made by several health care personnels including Stephen Shivinsky from the company Blue Shield of California, Susan Alcorn from the company Geisinger Health System, and Tom Vitelli from Intermountain Health Care Inc., towards providing medical services to people. It discusses the projects and programs launched by their companies, that were of immense benefit to the society. Some of the medical programs mentioned in the article include, one titled Telling Our Community Benefit Ministry Story by Blue Shield of California, and a video blog, KP.org/carestories, by Kaiser Permanente.


Related Articles

  • One insurer's plan to cover everyone. Bodaken, Bruce // Modern Healthcare;4/14/2003, Vol. 33 Issue 15, p23 

    Presents information on the proposed Universal Coverage, Universal Responsibility plan by the company Blue Ridge of California. Problems encountered by the healthcare system of the U.S.; Consequences of the increased in number of the uninsured in the U.S.; Benefits package of the proposed...

  • CalPERS plan innovative.  // Business Insurance;5/19/2003, Vol. 37 Issue 20, p8 

    The article focuses on plans of California Public Employees' Retirement System (CalPERS) to make changes to how it purchases health care coverage for its 1.2 million plan members. There is a proposal for CalPERS to move to a three-year purchasing agreement with its biggest health insurer, Blue...

  • CareAmerica going blue? Kertesz, Louise // Modern Healthcare;04/07/97, Vol. 27 Issue 14, p12 

    Provides information on the possible merger between Blue Shield of California company, and UniHealth's CareAmerica Health Maintenance Organization (HMO). Details on the plans for the merger; Information on 1993 merger plans by both companies; Information on Blue Shield of California.

  • MAXIMIZE SUCCESS in 2014. Miller, Julie // Managed Healthcare Executive;Dec2013, Vol. 23 Issue 12, p30 

    The article offers information on Paul Markovich, Blue Shield veteran who previously served as senior vice president of large group business unit of Blue Shield of California. It states that Markovich has three priorities for healthcare including affordable price points, effective outreach and...

  • University Celebrates National Observance in Big Way.  // Access;Apr2006, Vol. 20 Issue 4, p23 

    The article reports that Blue Shield of California has recently introduced four new dental preferred provider organization plans for small groups, which offer expanded benefit coverage for its pregnant members. The company realized the need to expand its dental coverage and allow further...

  • BLUE SHIELD OF CALIFORNIA EXPERIENCES RAPID GROWTH FOR "HOUSE-CALLS" PROGRAM.  // Public Record (0744205X);5/28/2019, Vol. 44 Issue 43, p7 

    No abstract available.

  • California's MedLion Direct Primary Care Fees Remain Unchanged, While Major Health Insurance Companies Announce Dramatic Rise in Premiums.  // Biomedical Market Newsletter;3/7/2012, Vol. 21, p1 

    The article offers information on premium hikes by major health insurance companies including Kaiser Permanente and Blue Shield of California. It further informs that the premium of MedLion Direct Primary Care is unchanged which allows an annual saving of 40 percent to the employers. It presents...

  • Clinic strikes deal to keep Blue Shield.  // Business Journal Serving Fresno & the Central San Joaquin Valley;10/10/2008, Issue 323929, p6 

    The article reports that Visalia Medical Clinic has agreed a 3-year contract with Blue Shield of California to continue serving Blue Shield patients. According to Russ Desch, the clinic's chief financial officer, the clinic and Blue Shield looked at the needs of patients, significance of access...

  • TriWest Set to Provide Health Care to Military Community. Webb, Marion // San Diego Business Journal;7/12/2004, Vol. 25 Issue 28, p4 

    Reports on the preparations of TriWest Healthcare Alliance's representatives to provide services to eligible local military personnel, family members and retirees throughout San Diego, California. Management of the military healthcare of hundreds of thousands of San Diego residents by TriWest...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics