May to court younger, casual consumer

Lillo, Andrea
May 2002
Home Textiles Today;5/27/2002, Vol. 23 Issue 38, p1
Trade Publication
Reports on the plan of May Department Stores Co. to open a number of lifestyle prototype stores in Houston, Texas. Target market of the plan; Market performance of the home category of the company; Effort of the company to become a premiere store for wedding needs.


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