Kohl's eyes established brands for home

May 2002
Home Textiles Today;5/27/2002, Vol. 23 Issue 38, p1
Trade Publication
Reports on the move of Kohl's Department Stores Inc. to evaluate the textile brands for its home textiles department in Milwaukee, Wisconsin. Rigidity of the standards for brand selection; Market projections for the brands; Propensity to pursue a co-branded card arrangement.


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