TITLE

POWER PLAY

AUTHOR(S)
Van Dyke, Geoff
PUB. DATE
May 2002
SOURCE
Folio: The Magazine for Magazine Management;5/1/2002, Vol. 31 Issue 5, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Wal-Mart, a consummate of Horatio Alger tale in the U.S. Highlights for being the number one rank among the U.S. industries; Dedication to its retailers for a plan to take magazine distribution; Use approaches to maintain low prices and superior services. INSET: THE TROUBLED DISTRIBUTION CHANNEL—A TIMELINE..
ACCESSION #
6750803

 

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