IT in Insurance - Technology allows effective use of alternative sales channels

Banerjee, Abhijit
May 2011
Asia Insurance Review;May2011, p26
Trade Publication
The article offers information on how insurance companies are tapping technology in Asia. It states that insurers are capitalizing on mobile phone as the device is reaching remote areas of developing countries and can be used by companies for promotion. It mentions that companies are also moving towards smartphone due to its popularity and its applications that can provide range of transactions. It highlights that internet is another platform where people can learn about insurance products.


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