Bancassurance Focus - Bank-counter insurance policies as drivers for growth

June 2011
Asia Insurance Review;Jun2011, p30
Trade Publication
The article reports that Bancassurance remains an efficient and cost-effective way to achieve scale in fast-growing markets. It is expected to increase its share as a distribution channel in the Asian market. Increasing competition among financial institutions along with a trend showing consumers are becoming more responsible has shifted the focus towards more deep-rooted customer loyalty.


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