Country Profile -- India : Insurance service key to insurance growth

January 2011
Asia Insurance Review;Jan2011, p18
Trade Publication
The article offers suggestions on what insurers can do to enhance the service reputation of the insurance industry in India. The author says that there is an immense value of advice for putting the protection proposition in perspective with the customers' real needs. As suggested, insurance advice is a paramount value because risks, their occurrence and severity vary from asset to asset. Right incentivising for the insurance intermediary is important in insurance service, says the author.


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