Adults Still The Biggest Influence on Children's Books

September 2011
Book Publishing Report;Sep2011, Vol. 36 Issue 9, p12
Trade Publication
The article reports on a study by Simba Information Inc. which has identified that the majority of consumers of children's literature in the U.S. for 2011 are parents who bring along their children to bookstores. It notes that sharper data on market forecasts are provided through increased focus on buyers instead of on readers. It mentions that a mother is usually the parent who accompanies her child in buying books.


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