TITLE

Adults Still The Biggest Influence on Children's Books

PUB. DATE
September 2011
SOURCE
Book Publishing Report;Sep2011, Vol. 36 Issue 9, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on a study by Simba Information Inc. which has identified that the majority of consumers of children's literature in the U.S. for 2011 are parents who bring along their children to bookstores. It notes that sharper data on market forecasts are provided through increased focus on buyers instead of on readers. It mentions that a mother is usually the parent who accompanies her child in buying books.
ACCESSION #
67492557

 

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