TITLE

Dealers' focus was on satisfaction scores, not on satisfaction

AUTHOR(S)
Kurylko, Diana T.
PUB. DATE
April 2002
SOURCE
Automotive News;4/15/2002, Vol. 76 Issue 5979, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Criticizes the neglect of automobile dealers on customer satisfaction in the U.S. Adoption of the Five Star dealership certification program in Chrysler Corp.; Initial reluctance of the company management to the changes; Impact of the program.
ACCESSION #
6743870

 

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