Fraleigh: Advertising will help GM regain

Halliday, Jean
April 2002
Automotive News;4/15/2002, Vol. 76 Issue 5979, pM2
Trade Publication
Reports the confidence of General Motors Corp. executive director of corporate advertising and marketing C.J. Fraleigh on the benefits of quality and advertising to the sales of the company in the U.S. Increase of the market share for light trucks; Development of automobiles; Retention of spending for advertising and marketing.


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