TITLE

Ford rolls over rivals in TV truck spots

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
April 2002
SOURCE
Automotive News;4/15/2002, Vol. 76 Issue 5979, pM2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the plans of Ford Motor Co. to launch a television advertising campaign for the F-150 truck in the U.S. Runover of scrapped competitive vehicles by the truck in the advertisement; Theme of the advertisement; Sale of trucks.
ACCESSION #
6743863

 

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