Ford rolls over rivals in TV truck spots

Geist, Laura Clark
April 2002
Automotive News;4/15/2002, Vol. 76 Issue 5979, pM2
Trade Publication
Reports the plans of Ford Motor Co. to launch a television advertising campaign for the F-150 truck in the U.S. Runover of scrapped competitive vehicles by the truck in the advertisement; Theme of the advertisement; Sale of trucks.


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