Urban marketing trend hits the auto industry

Cantwell, Julie
April 2002
Automotive News;4/15/2002, Vol. 76 Issue 5979, p28
Trade Publication
Reports the emergence of an urban marketing trend in the U.S. automobile industry. Amount of investments of the Chrysler group on Afro-American and Hispanic-American advertisements; Opportunity for minority advertising agencies; Advantage of urban marketing.


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