TITLE

Urban marketing trend hits the auto industry

AUTHOR(S)
Cantwell, Julie
PUB. DATE
April 2002
SOURCE
Automotive News;4/15/2002, Vol. 76 Issue 5979, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the emergence of an urban marketing trend in the U.S. automobile industry. Amount of investments of the Chrysler group on Afro-American and Hispanic-American advertisements; Opportunity for minority advertising agencies; Advantage of urban marketing.
ACCESSION #
6743862

 

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