BPR Exclusive: Is Lull In E-Reading Seasonal?

November 2011
Book Publishing Report;Nov2011, Vol. 36 Issue 11, p1
Trade Publication
The article reports on the decrease in the number of active e-book buyers based on a proprietary nationally representative quarterly survey of 2,000 adults in the U.S. Noted is that the number of e-book users who have not purchased in the past 12 months has reached 39 percent. Rolling up the three available 2011 surveys, it came up to an average of 26 percent. Moreover, expected is that the number of e-book users who have not bought digital copies will shrink again in the early 2012.


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