TITLE

Burning Rubber

AUTHOR(S)
Touzeau, Jeff
PUB. DATE
October 2011
SOURCE
Pro Sound News;Oct2011, Vol. 33 Issue 10, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the decision of Converse Inc. to open a recording studio in Williamsburg in Brooklyn, New York City. The studio called Rubber Tracks is outfitted with equipments from leading audio manufacturers including GC Pro and Guitar Center Inc. and Allen Sides-designed Ocean Way HR2 monitoring system. According to Geoff Cottrill, chief marketing officer at Converse, the studio is their way to invest in the future of music and offers no cost at all to the musician.
ACCESSION #
67432940

 

Related Articles

  • BRAND-NEW KICK(S). Rodriguez, Jayson // Billboard;8/6/2011, Vol. 123 Issue 27, p16 

    The article focuses on the Rubber Tracks Studio, a free music recording studio offered to musicians created by the shoe company Converse and located in Brooklyn, New York. Geoff Cottrill, chief marketing officer of Converse, created the studio as part of a marketing strategy that includes...

  • STEPPING UP. Cullers, Rebecca // Adweek;9/13/2010, Vol. 51 Issue 32, p24 

    The article focuses on Geoff Cottrill, a marketing executive for the athletic shoe manufacturer Converse Inc. Cottrill is named a winner of one of the publication's 2010 Marketer of the Year Awards. He is cited for his management of very successful Internet marketing, particularly the company's...

  • Sneaker Pimps. Harding, Cortney // Billboard;6/21/2008, Vol. 120 Issue 25, p15 

    This article introduces an advertisement campaign from American shoe company Converse to celebrate their centennial. Geoff Cottrill, Converse chief marketing officer (CMO), states that the brand stands for optimistic rebellion, and the campaign aims to reflect that by featuring a number of rock...

  • STEPPING UP. Cullers, Rebecca // MediaWeek;9/13/2010, Vol. 20 Issue 32, p24 

    The article focuses on Geoff Cottrill, a marketing executive for the athletic shoe manufacturer Converse Inc. Cottrill is named a winner of one of the publication's 2010 Marketer of the Year Awards. He is cited for his management of very successful Internet marketing, particularly the company's...

  • STEPPING UP. Cullers, Rebecca // Brandweek;9/13/2010, Vol. 51 Issue 32, p24 

    The article features Geoff Cottrill, chief marketing officer (CMO) of Converse. It was mentioned that Cottrill drew inspiration for much of his digital marketing efforts from the 1913 Converse Catalog. He revitalized the Converse brand with just a small budget by focusing on digital and social...

  • Tried, True And Worn By You. KLARA, ROBERT // Adweek;3/2/2015, Vol. 56 Issue 8, p11 

    The article discusses an advertising campaign of American shoe company Converse Inc. It states that the campaign highlights on how people from across the world wear their Converse's shoes and mentions that the company spent several months in travelling global cities like Tokyo in Japan and...

  • Really Big Shoe. Hampp, Andrew // Billboard;8/25/2012, Vol. 124 Issue 29, p10 

    The article presents information on the collaboration between Converse shoe company and Rubber Tracks recording studio. The author looks at chief marketing officer Geoff Cottrill, online independent-artist community Indaba Music, and musician Paul Weller, former frontman of the Jam music group,...

  • Converse Rubber Tracks. Harding, Cortney // Billboard;1/29/2011, Vol. 123 Issue 3, p22 

    The article reports that the sneaker brand Converse will open a recording studio, Converse Rubber Tracks, in Brooklyn, New York, and notes that people will be able to use the studio for free and retain rights to recordings.

  • Converse Rubber Tracks Makes Nashville Debut.  // Tennessee Tribune;11/12/2015, Vol. 26 Issue 46, p3B 

    The article informs that clothing firm Converse Inc. has launched Converse Rubber Trucks pop-up studio to provide music platform for emerging artists in Nashville, Tennessee, from November 30 to December 4, 2015.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics